Final Post - No Text Chapter - Social Media and Marketing

Vans has amassed over 17 million followers on instagram making it their best utilized social media platform.

Not only this but Vans has many separate accounts such as 

@vans_europe- 1 million followers

@vans_mexico- 1.1 million followers

@vansbrasil - 9.25K followers

@vansgirls - 3.7 million followers

@vanssurf - 899k followers

@vansbmx- 689k followers

@vanssnow- 385k followers

@vansskate- 3.8 million followers

and more...

By having separate accounts for individual countries, genders, and activities this cast a wide net of engagement to their pages and company which will then lead to more eyes seeing their products and as a result a larger amount of people purchasing VANS shoes.

They have amassed such a large following by posting content that engages the viewer and keeps them wanting to come back for more. Whether it be images of their new products in a beautifully photographed setting, or their action sports pros doing their sport in VANS shoes, the content that Vans has created has pulled in millions of viewers to their instagram.

https://www.instagram.com/vans/?hl=en