Ch. 10- Product Concepts

     

    Although one may think having a shoe brand name VANS can be misleading to the consumer, VANS has now become so popular that when you look up the word vans on the internet the shoe brand comes up before the vehicle. 

    Their slogan "Off the Wall", and the brand logo being the name wrapped inside of a skateboard makes the company stand out and shows their message to consumers. 

    “Off The Wall” was a term coined when skateboarders in the mid-'70s were landing new tricks in empty pools by literally skating off the wall. For more than 50 years, “Off The Wall” has been synonymous with that original spirit of rebellion and creative expression.