Ch 16-Promotional Planning for Competitive Advantage

 Since Vans has been in business for over 50 years this has allowed them to gain a large following and brand awareness. Vans is also the original skate shoe and so they have a competitive advantage through their history and dedication to action sports. Vans legacy has allowed the brand to become a household name and be very easily recognizable.

Furthermore, being in business for along as they have had allows them to obtain a high financial positioning which means they can hire a team of highly motivated and experienced employees to promote their brand even farther.

Additionally, their affordable prices make it so it is easily attainable for most people.

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