Ch. 8 - Segmenting and Targeting Markets

 Since Vans main target market is children and teenagers this puts them in the family cycle of parents with dependent children that are in this age group. 

Vans shoes come at an affordable price and so, this makes it available to all families of different income and family sizes. 

Vans markets towards the youth so well that it doesn't matter the dynamic of the family, whether it be young or old, together or separated, no matter what the family may look like the children and teenagers will be asking their parents to buy them these shoes.